Overview

The Institute advocates on behalf of its members to ensure creative and media organisations are represented in national conversations about AI. Our policy focus is built on evidence, sector needs, and the values of responsible innovation.

We engage with government, regulators, academic bodies, and industry to ensure the sector’s voice is heard and that practical realities shape emerging standards.

‍

Focus Areas (Coming Soon)

Fair and Balanced AI Regulation

Ensuring policy frameworks protect people and organisations without limiting innovation.

Creative Workforce and Professional Standards

Championing safe and sustainable creative careers in an AI augmented world.

Media Integrity and Information Trust

Protecting public trust and supporting responsible use of generative and synthetic tools.

Standards for Synthetic and AI Generated Content

Supporting the development of disclosure, licensing, and quality frameworks.

Sector Representation and Sector Needs

Highlighting the realities and priorities of media, journalism, culture, advertising, design, and film.

‍

Member Involvement

Members will have opportunities to contribute perspectives and join policy consultations.

‍