How we operate. How we lead. How we safeguard public value.



The Committee exists to:
The Committee influences strategy but does not hold operational authority.
Committee members uphold:
Advise on priorities, sector needs, risks, opportunities, and planning.
Promote responsible AI adoption and ethical practice.
Represent the Institute publicly; strengthen relationships across the ecosystem.
Provide feedback on progress and the annual Impact & Transparency Report.
Committee guidance is influential but advisory; operational decisions (finance, staffing, commercial activity) sit with the Executive Team.
Members may advise on:
Members agree to act with professionalism, declare conflicts of interest, support constructive dialogue, and uphold the Institute’s values at all times.
This Charter is reviewed annually with input from the Committee.
As the Institute matures, structural changes will be ratified by a future Board of Directors or Trustees, should one be established.
The Founding Committee will transition into an Advisory Council in due course. All members will be permanently recognised as Founding Members of Record.

The creative and media sectors urgently need trusted, independent leadership on responsible AI.
Members join to:

