How we operate. How we lead. How we safeguard public value.
This Governance Charter defines the role and responsibilities of the Founding Committee of the AI in Media Institute. The Committee acts as a Stewardship Council — providing strategic insight, ethical guidance, and sector leadership during the Institute’s foundational phase.
The Institute represents the UK’s creative and media industries: journalism, broadcasting, film, television, advertising, publishing, digital media, design, music, games, cultural institutions, and the broader creative economy.
The Committee exists to:
The Committee influences strategy but does not hold operational authority.
Committee members uphold:
Advise on priorities, sector needs, risks, opportunities, and planning.
Promote responsible AI adoption and ethical practice.
Represent the Institute publicly; strengthen relationships across the ecosystem.
Provide feedback on progress and the annual Impact & Transparency Report.
Committee guidance is influential but advisory; operational decisions (finance, staffing, commercial activity) sit with the Executive Team.
Members may advise on:
Members agree to act with professionalism, declare conflicts, support constructive dialogue, and uphold the Institute’s values.
The Charter is reviewed annually with input from the Committee. Structural changes will be ratified by the future Board of Directors or Trustees.
The Founding Committee will eventually transition into an Advisory Council as governance matures. All members will be permanently recognised as Founding Members of Record.
Designed for companies, agencies, publishers, newsrooms, studios and cultural institutions.
Seat allocation varies by tier. See Membership Pricing for details.
For practitioners, creators, freelancers, academics and early-career professionals.
The creative and media sectors urgently need trusted, independent leadership on responsible AI. Members join to: