Governance Charter

How we operate. How we lead. How we safeguard public value.

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This Governance Charter defines the role and responsibilities of the Founding Committee of the AI in Media Institute. The Committee acts as a Stewardship Council, providing strategic insight, ethical guidance, and sector leadership during the Institute’s foundational phase. The Institute represents the UK’s creative and media industries: journalism, broadcasting, film, television, advertising, publishing, digital media, design, music, games, cultural institutions, and the broader creative economy.

Purpose of the Founding Committee

The Committee exists to:

  • Steward the Institute’s mission, values, and public purpose
  • Provide strategic advice on long-term direction and sector priorities
  • Offer perspectives from industry, technology, academia, and policy
  • Strengthen the Institute’s credibility and national profile
  • Support responsible innovation across creative and media sectors

The Committee influences strategy but does not hold operational authority.

Principles of Stewardship

Committee members uphold:

  • Integrity
  • Independence
  • Collaboration
  • Diversity and representation
  • Respect for boundaries
  • Commitment to public value

Composition & Tenure

  • Appointment by nomination and invitation
  • Two-year renewable terms
  • Chair and Deputy Chair elected internally
  • External Advisors may contribute on a non-voting basis
  • Membership is honorary and reflects leadership within the sector

Responsibilities

Strategic Stewardship

Advise on priorities, sector needs, risks, opportunities, and planning.

Ethical & Cultural Leadership

Promote responsible AI adoption and ethical practice.

Ambassadorship

Represent the Institute publicly; strengthen relationships across the ecosystem.

Impact Oversight

Provide feedback on progress and the annual Impact & Transparency Report.

Clear Role Boundaries

Committee guidance is influential but advisory; operational decisions (finance, staffing, commercial activity) sit with the Executive Team.

Meetings & Procedure

  • Quarterly meetings
  • Additional sessions as required
  • Simple majority for quorum
  • Recommendations are advisory
  • Sub-groups may form for focused work

Areas of Contribution

Members may advise on:

  • Sector needs and priorities
  • Partnerships
  • Research and education themes
  • Public positioning
  • National and international engagement

Conduct & Accountability

Members agree to act with professionalism, declare conflicts of interest, support constructive dialogue, and uphold the Institute’s values at all times.

Review & Evolution

This Charter is reviewed annually with input from the Committee.

As the Institute matures, structural changes will be ratified by a future Board of Directors or Trustees, should one be established.

The Founding Committee will transition into an Advisory Council in due course. All members will be permanently recognised as Founding Members of Record.

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Why Join AIMI?

The creative and media sectors urgently need trusted, independent leadership on responsible AI.

Members join to:

  • Stay ahead of technological and regulatory change
  • Build organisational capability and confidence
  • Understand workflows, standards and best practice
  • Shape industry-wide guidelines and recommendations
  • Influence responsible policy and sector direction
  • Connect with peers, leaders and practitioners across the industry