We exist to ensure artificial intelligence strengthens creativity, media integrity, and public value across the United Kingdom. Our mission and values guide everything we do — from education and standards to research and policy.
To educate, connect, and advocate for the United Kingdom’s creative and media sectors as they navigate the opportunities and challenges of artificial intelligence.
We exist to ensure that AI enhances human imagination, strengthens media integrity, and supports a thriving cultural economy.
AI should amplify, not replace, human expression and originality.
We champion ethical data practices, clear attribution, and accountability across the media and creative industries.
Innovation must reflect diverse perspectives, communities, and lived experiences.
Progress comes from active collaboration between creators, journalists, technologists, educators, and policymakers.
We prepare the sector for ongoing technological change with long-term thinking and responsive action.
Cultural, social, and economic value must evolve together and responsibly.
AI should strengthen access to quality information, creativity, and cultural participation.
A world where AI supports imagination, journalism remains trusted, innovation is guided by ethics, and the UK continues to lead globally in media and creative excellence.
Designed for companies, agencies, publishers, newsrooms, studios and cultural institutions.
Seat allocation varies by tier. See Membership Pricing for details.
For practitioners, creators, freelancers, academics and early-career professionals.
The creative and media sectors urgently need trusted, independent leadership on responsible AI. Members join to: