About
Manifesto

Manifesto

Shaping the future of creativity, media, and technology.

Join The AI in Media InstituteDownload Membership Brochure
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Artificial Intelligence is reshaping how media and creative work is developed, produced, distributed, and valued. The AI in Media Institute exists to support this shift in ways that strengthen, rather than undermine, the UK’s media and creative industries.

We work across journalism, broadcasting, film, television, advertising, publishing, digital media, music, games, design, and cultural institutions, sectors that together form a critical part of the UK economy and public life.

Our role is to help establish responsible, practical approaches to AI that protect creative rights, support the workforce, and maintain public trust. We do this through research, standards development, convening, and skills-focused activity grounded in real industry practice.

We believe responsible AI in media requires shared norms, evidence, and collaboration across the ecosystem.
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We invite professionals, organisations, researchers, and institutions across the UK’s media and creative sectors to engage with our work.

Whether through signing the Responsible AI Charter, contributing to research, attending events, or joining as a member, there are multiple ways to participate in shaping responsible AI practice in media.

Together, we can ensure AI strengthens creative work, media integrity, and public value.

See Our Membership Tiers

Corporate
Benefits

For organisations navigating AI adoption in media and creative work.

Organisations receive:

  • Multiple member seats for creative, editorial, innovation, and leadership teams
  • Priority access to briefings, events, and closed discussions on responsible AI adoption
  • Opportunities to contribute to working groups shaping standards and guidance
  • Early insight into research, policy developments, and sector risks
  • Visibility through Institute events, publications, and collaborative outputs
  • Eligibility for the Responsible AI Charter Organisation badge

Seat allocation varies by tier. See Membership Pricing for details.

Individual Benefits

For professionals adapting to AI-enabled media and creative roles.

Individuals receive:

  • Full access to member events and briefings
  • Monthly member updates and practical guidance
  • Early access to resources, toolkits, and guidelines
  • Opportunities to participate in working groups and research
  • Eligibility for CPD credits as programmes launch
  • Eligibility for the Responsible AI Member badge
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Why Join AIMI?

The creative and media sectors urgently need trusted, independent leadership on responsible AI.

Members join to:

  • Stay ahead of technological and regulatory change
  • Build organisational capability and confidence
  • Understand workflows, standards and best practice
  • Shape industry-wide guidelines and recommendations
  • Influence responsible policy and sector direction
  • Connect with peers, leaders and practitioners across the industry

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Join Us