Empowering Ethical AI in Media
Standards and responsible use principles developed for Institute members.
Guidelines will be released soon.
The AI in Media Institute is creating a comprehensive set of guidelines to support responsible, transparent, and future ready use of AI across creative and media sectors. These guidelines are central to our mission and reflect the collaborative work of our founding committee, expert contributors, and governance groups.
They are designed to provide clarity during a period of rapid change and help members build safe, ethical, and effective AI practices.
Best practice for integrating AI into creative, editorial, and production processes.
Clear principles that support accountable deployment, human oversight, and responsible experimentation.
Practical guidance for synthetic content disclosure, editorial standards, and audience trust.
Interpretation of the current landscape and emerging frameworks for the safe use of synthetic content.
Guidance on ethical and compliant data practices for media and creative environments.
Working groups and member consultations will support the development of these guidelines.