FEATURED EVENT
Daniel Bedingfield Fireside Chat
A Conversation with critically acclaimed multi platinum Grammy nominated Artist, Writer, and Producer.
Register to Attend1
Set shared standards
Responsible AI frameworks for media
We develop practical, evidence-led standards for the responsible use of AI in media and creative workflows, aligned with UK and international regulatory expectations.This work focuses on governance, transparency, human oversight, and accountability in real production and editorial environments.
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Support the workforce
Skills, roles, and transition
AI is reshaping creative and media jobs. We focus on how roles, skills, and professional practice evolve in AI-enabled environments. This includes workforce transition, new role definition, and responsible adoption that supports long-term creative sustainability.
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Protect creative rights
Attribution, consent, and provenance
We address how creative rights are respected in AI-assisted production, including attribution, consent, and lawful use of training data. Our work supports clear provenance, fair value exchange, and trust across creative supply chains.
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Ground policy in practice
Research, surveys, and evidence
We run industry research, surveys, and applied studies to understand how AI is actually being used across media and creative sectors. This evidence informs standards, guidance, and engagement with policymakers and institutions.
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Convene the sector
Events, briefings, and collaboration
We bring together practitioners, organisations, researchers, and policymakers through events, briefings, and working groups. These forums support shared understanding, coordination, and collective progress on responsible AI in media.
