The AI in Media Institute

The creative industries are at a pivotal moment. AI is reshaping how we imagine, design, write, perform, and produce — and yet, the frameworks to support that shift have barely begun to form.

We’re building a member-led institute that will underpin the future of the creative and media sectors in the age of AI — with ethics, opportunity, and talent at its core.

This March, we brought together 300+ leaders for the first AIMI Conference — setting the tone for a new kind of cross-sector conversation.
This month, our panel series launched with Creativity at a Crossroads pop-up panel, taking the discussion out onto the streets - on creative futures, authorship, and agency.

And now The AI Media Institute, with the site live, we’re opening up founding membership to creatives, agencies, educators, technologists, and cultural institutions who want to shape what comes next.

What we offer:

  • A year-round event programme including conferences, panels, and intimate salons

  • Education and upskilling, from curated partner courses to AIMI originals launching in 2025

  • A curated jobs board and hiring network focused on AI-literate creative talent

  • Policy and advocacy to ensure the creative voice is heard in the rooms where frameworks are being built

We're also shaping a Founding Committee made up of some of the brightest and most respected voices in the space — helping guide AIMI’s direction with real insight and integrity.

Rooted in the UK’s creative economy.

Aligned with the UK Industrial Strategy’s focus on innovation, skills, and digital transformation. 

Built to serve a sector undergoing rapid change.

Whether you're an artist, agency, startup, educator, policymaker or student — this is your invitation.

To join as a founding member, drop us a line at human@aimediainstitute.org.

Let’s shape this future — creatively, collectively, and with clarity.

#AIinCreativity #CreativeAI #AIMIlaunch #MediaInnovation #EthicalAI #UKCreativeIndustries #IndustrialStrategy #AIMI2025 #FutureOfWork #GenerativeDesign #CreativeEconomy

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Celebrating innovation at the AI Media & Image Awards

Join our growing community of forward-thinkers, advocates, and creators. Together, we’re building a future where AI enhances creativity, supports ethical practices, and opens new opportunities for all.

Stay tuned for upcoming events, expert interviews, and practical guides. We’re committed to making AI accessible, responsible, and a force for good in the creative industries.

Get Involved With Us

Ready to shape the future of AI in media? Explore our educational programs, attend our events, or connect with fellow professionals. Your voice matters—let’s lead the conversation together.

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Hugo Riley
Founder, AI Media Institute